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How Retractable Awnings Can Help Your Business

IMG_3928You might be surprised to realize how often people’s dining decisions are influenced by shade and sunlight. Particularly when it comes to outdoor eating establishments, people will deliberately avoid a favorite place when they know they will be overheated by sitting in direct sunlight, or when they know that some members of their party will be squinting into the sun throughout the meal.

On the flip side, there are times when people want to enjoy the warmth of sunshine as part of their dining experience. Generally the difference between these two scenarios comes down to weather and temperature, neither of which you can control.

What you can control, however, is how that sunlight and temperature actually affect your diners. When a business owner installs a retractable awning, their guests automatically know that their comfort will be maximized by providing shade when called for, and enabling them to enjoy the sun when it is not too hot or too direct.

Some restaurant owners have realized the benefits of retractable awnings and even mention them into their business advertising. When diners know they can always count on being comfortable, you do not have to worry that they will choose another establishment over yours for the simple sake of shade or sunlight.

You can also offer outdoor dining even during a rain shower, by ensuring the awning is in place to protect your diners. Many people enjoy the refreshing scent and sight of a rain shower, so long as they (and their dinner table) are not actually getting wet.

With a retractable awning you have maximum control over your customers’ experience of the weather, even when you can’t control the weather itself. If you have ever looked out at a patio of empty tables, you know that kind of control is well worth the one time cost of installation.